As we embark on this road to December in Ghana, we cannot help but anticipate the return of Afrochella. With the announcements of headliners Wizkid and Stonebwoy gracing the main stage, this festival is bound to be one for the books. Prior to the start of the festival, there are a number of events and activations that will be taking place. The Culture Management Group (the organisers of Afrochella) has partnered up with YouTube Music in a collaboration to bring musical programs to Africa, helping to develop the youth and provide assistance to aspiring music industry professionals.


“We’re very excited to bring together the meaningful work of the #YouTubeBlack Voices Fund with The Culture Management Group’s long standing efforts to support the artistic aspirations of African creatives,” says Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube. “Afrochella has long been a beacon of light for young talent in Africa and we are thrilled to partner with them to further strengthen our commitment to empowering the next wave of Black voices.” This one day in-person event will be hosted at the Afrochella Music Museum on December 27th at 12pm GMT located at BBnZ Live. Future Insiders is one portion of the Music Community Pillar of the Black Voices Fund creating opportunities for exposure and learning for young people across the globe. To date, Future Insiders has partnered with community facing organizations in New York, Los Angeles, The Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, and now Accra.

In an effort to help amplify the next generation of Black voices, the Future Insiders program aims to give young professionals who are interested in a career in music and technology the opportunity to learn hands-on skills from legendary musical professionals and industry experts. During the event, there will be two production master classes, held in recording studios, on the Art of making beats with Ghanaian producers Juls and Guiltybeatz.

“We’re so proud to join #YouTubeBlack to bring musical education resources to Ghana. With the help of this program, we can continue to inspire and influence the next generation of young African artists,” says Abdul Karim Abdullah, CEO & Co-Founder of Afrochella. “Afrochella has always been a platform that elevates up and coming creatives and through this collaboration, we’ll be able to continue this impactful work in new and meaningful ways.

Entry to this event is limited to 100 attendees with RSVPs required. Tickets for the Afrochella Music Museum can be found here:

For more information on Afrochella 2021, please visit and follow @afrochella on Twitter, Facebook and Instagram to stay in the loop about upcoming events.

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