Nicole Amarteifio is dubbed “the Shonda Rhimes of Ghana.” This is a weighty accolade that Nicole Amarteifio is eager to measure up to the honor. The self-taught TV producer and director has made waves locally and abroad with her work. Nicole and her family fled from the series of political coups that was taking place in Ghana in the 1980’s and settled in London. The family later relocated to Westchester, New York when she was six. Nicole, now 35, studied African and Afro-American Studies at Brandeis University in Massachusetts, and earned her Master degree in corporate communications. She also received a degree in public relations from Georgetown University in Washington, D.C. She took a job with the World Bank in Washington, D.C. in 2010, coordinating Africa-focused social-media campaigns.
Nicole technically had no formal training in television, yet the TED Fellow and FORD Foundation Fellow recently closed a TV deal with an undisclosed prominent U.S. network for Season 3 of ‘An African City’, a series she produced with her own money and likens it to ‘Sex and the City’ set in Accra. Once it airs, it will be the first TV series on a U.S. network that is exclusively set in West Africa. Additionally, she recently wrapped up production on “Before the Vows,” (the rom-com is her first feature film) and pitched two other Ghana-based shows to U.S. networks. Amarteifio, who is mentored by Rosa Whitaker, Cindy Courville and Mara Brock Akil, is set on “disrupting the narrative” and has long-term goals of putting out more projects that bridge the gap between the U.S. and the continent of Africa, and that stray beyond the single story of Africa.