Sandra Appiah Babu-Boateng is the co-founder and CEO of Face2face Africa, one of the largest pan-African digital media and events companies in the U.S. engaging a smart, affluent, and robust market of foreign-born blacks and African-Americans. Sandra and partner Isaac Boateng founded Face2face Africa in 2011 to reshape the pan-African narrative and amplify the voice of the African diaspora. The company produces unique, polished, and culturally relevant content and events that form the perfect intersection between consciousness, consumer engagement, and commerce.
The company’s online portal reports on pan-African news and current affairs covering topics such as politics, business, women, history, entertainment, culture, lifestyle and more. Face2Face Africa is notable for its world-class events such as the annual Pan-African Weekend in NYC, the FACE List Awards Gala, the IAAPA Networking Mixer Series and the Pan-African Women Forum which attract thousands of attendees each year. Born in Ghana, West Africa, Sandra immigrated to the U.S. at the age of 13. She earned a bachelor’s degree in communications from Syracuse University’s Newhouse School of Public Communications. In 2013, Sandra was featured in Forbes Magazine’s inaugural 30 Under Thirty: Africa’s Best Young Entrepreneurs list.